Always Active Campaign

BACKGROUND

In the health category, India Gate provides its consumers with India Gate Brown Rice. The benefits of Brown Rice range from being high in fibre to having a low GI (Glycemic Index) and being a rich source of anti-oxidants. For the health conscious and the many who seek a healthier lifestyle, Brown Rice would be the perfect diet choice.

THE CHALLENGE

Brown Rice as a diet alternative is not very well known. The idea was to promote India Gate Brown Rice as a healthy addition to a diet and to encourage people to lead a more active lifestyle.

THE SOLUTION

We created the “Always Active” campaign. This was a pledge that people would take, resolving to lead a healthier and more active lifestyle. Users were directed to an “Always Active” microsite. Every single user who filled the Pledge form was provided with a personalized Diet plan created by renowned dietician – Mrs. Amita Grover. There were over 100 subscribers and over 1000 new sessions on the website.